Varsha Venugopal

I'm also a mother, which maybe gives me a personal understanding of the challenges that parents face and thought processes they may use to make decisions.

I think something I mentioned earlier, being aware of one's strengths and limitations and actively seeking a co-founder to complement them could be valuable for any startup.

So Fiona, she's much younger and she's closer to our team's median age, I think.

And she manages our team on the ground.

So I think the fact that we bring complementary skills and experience allows us to run the organization in a way that we may not be able to do by ourselves.

For instance, one of our values is around think and act.

And I find it so interesting how

You know, Fiona's standard is always let's sleep over it.

And I tend to kind of jump the hoops and reach a decision sooner.

And so we somehow seem to land in a better place, we think, in terms of decision making as a result of some of that differences in how we approach some of these big decisions, especially.

I think our goal is pretty universally supported by everyone, which helps to make our work far more tractable and we're not pushing against an opposing force.

In fact, if anything, over the last year and a half, I think there's been an increased understanding of routine immunization within government and also some of our peers and networks.

And there is an overall support and appetite for the work we are doing.

There may be some other lines of entrepreneurship like tobacco or alcohol regulation where there may be more organized opposition, which may reduce your odds for success.

So far, we haven't encountered that.

We take consent quite seriously and India is also currently planning to pass laws similar to the EU GDPR laws.

We do have an opt-out process at the start of our text messages.

Very few parents have chosen to opt out, I think around 0.1%.

I think parents overwhelmingly say the messages are useful.

In our surveys, amongst those who remembered receiving the message, more than 99% said they found it useful and wanted to continue.