Vaughan Davis

When you told me we were going to talk about that, I thought, is that headline from 2026 or is it from 2018?

Or is it from 2013?

Because in 2013, I found a headline, teens in the UK say Facebook is dead.

2018, the website that defined a generation is dying a slow death.

The predictions have been around almost as long as Facebook has been around.

It's fashionable to say that no one under 50 is on Facebook, and certainly Facebook skews older, but if you want the largest crowd,

quantum of New Zealanders or Americans or English people or almost any nationality of almost any demographic, you're going to find them still on Facebook.

So on Instagram, TikTok, whatever, the proportion of young people might be higher, but there's still a larger number of young people on Facebook than you'll find in other places, which is why it remains attractive to advertisers like my clients.

Yeah, I think it is.

I think it is.

You know, the teenagers who in the UK in 2013 said it was dead, I expect they're on there, you know, showing their baby photos or sharing their conspiracy theories now.

So it may be something we age into.

And it's interesting you bring up radio.

You know, I've worked in radio for a long time off and on, and the death of radio has been predicted for a very long time, but it remains the most resilient and the most trusted medium of them all.

Yes.

Unkillable.

The main ones that it's invested in that have perhaps been not so successful have been the metaverse.

So the virtual world of Meta.

And this, going back to the beginning of our kōrero, reminds me of Second Life, right?

That virtual space where you can take on an avatar and walk around and meet people.