Vaughan Davis

We want to fire up a device and see content that is somewhat relevant to us

But we don't want the platform to know anything about us.

So you can't have both.

Yeah.

So Facebook has always given you the ability to download or archive your content.

Like anything in Facebook, the way you do these things changes year on year, month on month, minute on minute.

So I can't give you a step-by-step of how to do it.

But you can retrieve your stuff and archive your stuff and then move on.

The problem is what you can't archive is your friend network.

I mean, you can archive your friend list, but it won't have the contact details.

And that's one of the things that keeps Facebook sticky, right?

It's a network of people and friends that you might only know through that network or you might only be able to connect.

Through that network.

And if you're having a party, for example, and you send your invite out on your Facebook invite, which is so convenient, anyone who's not on that platform, they're not coming to the party.

But it's a bit like, you know, that boring old pub down the road that you'd rather go somewhere trendy.

You'd rather go to the new place in town, the new rooftop bar.

But if all your mates and all your family and all your old work colleagues are at the dirty old pub down the road, I'll go to the dirty old pub down the road.

Yeah, I am.

Absolutely.

Partly because, you know, as a guy running an ad agency, a lot of our clients find their audiences there.