Vaughan Davis

So they're running content there.

So I can see that it's running and also I can see what their competitors are doing.

Partly because I'm a big believer in exposing myself to things I don't agree with.

Yeah.

And it's really tempting in the digital world just to curate your way into a bit of an echo chamber.

So you think that, you know, everyone's like me.

They're from Ponsonby, Point Shevel, Grey Lynn, and we all feel the same things.

But, you know, I deliberately, if you...

care to look at me on Facebook and look at my friends list, you'll see there are some people there who you might think, why the heck is Vaughan friends with that person?

And in many cases, sorry if you're listening, it's because I don't like you and I don't agree with you.

No, there probably wouldn't.

Yeah, I am unusual.

But I want to see a slightly broader slice of life.

Yeah.

I haven't got the numbers, but I'll tell you confidently it's tanked.

My agency and some friends about three years ago, I think, we held a wake for Twitter called Bury the Bird in a downtown bar.

Got about 300 people along.

You know, when Twitter was at its best and, you know, as a journalist, you would have been engaged, right?

It was a particular slice of life, but boy, oh boy, the conversations, the spirit, the things you could learn, the resource it created was fantastic.

But under current and more ruthlessly commercial ownership, it's just withered.