Vaughn Vreeland

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Cookie week.

Okay.

So in 2020, we were kind of figuring out ways of bringing people together.

And we were kind of thinking, you know, holidays, people might feel very isolated.

How are we going to ultimately try to have something where people feel very engaged online?

And we decided to host a virtual cookie exchange.

It was at first a small kind of handheld operation where everybody was just filming themselves in their

apartments or their homes making cookies that meant a lot to them and then the next year we invited people back to our studio for year two and then it just kind of snowballed pardon the the awful pun but it and into this thing that was just bigger than itself

And while we celebrate all the cookies that we have in our database, we also have seven specific cookies, one that we highlight every single day.

Yeah, I would say now I'm more so the emcee.

Well, we have some live events that we do.

Apart from that, kind of the planning phases, trying to figure out, you know, is there a theme this year?

Like, who do we want to be involved in this?

It's a lot of, I feel like I'm the emcee in Cabaret, where I'm just like, I'm behind the scenes pulling the strings.

And I'm causing chaos, of course.

But yeah, so I think that that's kind of that's my job is just to like, you know, be a be a purveyor of fun.

That's what baking is.

That's what cookies are.