Venkat Nagaswamy
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yes, sir.
Okay.
So the problem that we're looking to fill is the problem that I faced when I was at Juniper trying to implement ABM or account-based marketing.
The key problems that people have when trying to implement account-based marketing is how do you figure out which
accounts to go after?
How do you figure out who within the account to go after?
And how do we engage them?
How do we capture them through multiple channels?
And that is the problem that we're looking to solve.
How do you figure out which accounts to go after?
Let's find the specific people within those accounts and surround those individuals
on various channels like Facebook, Twitter, Google AdWords, and so on.
And that's what the software does.
People buy a subscription, a monthly subscription to the software, which allows you to run campaigns targeting the same set of individuals on all of these different platforms.
It's a SaaS business model.
Okay.
So right now, we're doing about $4,000 a month on an average per customer.
Yep.
So I started this company, what, three years ago, along with two of my co-founders.
Prior to that, I used to run enterprise marketing for Juniper Networks.