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Venkat Nagaswamy

๐Ÿ‘ค Speaker
148 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

Yes, sir.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

Okay.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

So the problem that we're looking to fill is the problem that I faced when I was at Juniper trying to implement ABM or account-based marketing.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

The key problems that people have when trying to implement account-based marketing is how do you figure out which

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

accounts to go after?

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

How do you figure out who within the account to go after?

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

And how do we engage them?

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

How do we capture them through multiple channels?

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

And that is the problem that we're looking to solve.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

How do you figure out which accounts to go after?

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

Let's find the specific people within those accounts and surround those individuals

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

on various channels like Facebook, Twitter, Google AdWords, and so on.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

And that's what the software does.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

People buy a subscription, a monthly subscription to the software, which allows you to run campaigns targeting the same set of individuals on all of these different platforms.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

It's a SaaS business model.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

Okay.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

So right now, we're doing about $4,000 a month on an average per customer.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

Yep.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

So I started this company, what, three years ago, along with two of my co-founders.

SaaS Interviews with CEOs, Startups, Founders
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?

Prior to that, I used to run enterprise marketing for Juniper Networks.

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