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Venky Balasubramanian

๐Ÿ‘ค Speaker
191 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Sure, yeah.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

I mean, like you said, right?

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

I mean, Plevo is essentially a cloud communication company where we enable businesses to kind of interact and engage with their customers.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

So the way they do that is enable their applications with voice calls and SMSs and workflows around that, right?

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

So use cases like two-factor authentication, customer activation, call centers,

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Car tracking, where you can track your leads over phone calls, all of those different use cases across sales, support, and marketing functions.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Sure.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

I mean, it's a little different model.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

It's not your traditional SaaS model where you pay per month on a recurring basis.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

It's pretty much like a consumption-based model.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

We call it pay-as-you-go, like how AWS does it.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

So you get charged for, let's say, white calls by the minute.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

or for the SMS you send out by the text message you send or receive.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Essentially, you could be spending like a dollar with us per month or $100,000 a month with us.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

And that's the range of customers we have, which obviously is an interesting model compared to like your regular SaaS model.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

Interesting, right?

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

So with this consumption model, the way you define upgrades and downgrades becomes so much more harder because you're not paying for licenses on a monthly basis or adding additional licenses.

SaaS Interviews with CEOs, Startups, Founders
1293 How Plivo Broke $20m in ARR on Only $2m Raised Helping 70,000 Businesses with Communication Integrations

But with consumption model, we see a lot of intricacies there.

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