Vic Harris

kind of consumer brand within tech not like a tech brand everything out there was like IBM Dell HP you know like so even Microsoft just like it's not something beautifully aesthetic that you want that's a status symbol essentially and so he created that with Apple and then

well, Steve Jobs unfortunately passed away, but Tim Cook overtook him and he was a real instigator in like supply chain manufacturing.

Like how do we get now we've got these beautiful products and this great business, how do we make it scalable and, and, and dominate the world essentially.

So he focused on that and then also bought in the software, like the recurring revenue, which is, which is massive now.

Yeah.

Like iCloud and like all of that.

So

iCloud gets me every month.

I know, same.

It's like, you've reached your limit.

I'm like, oh, it's only an extra pound.

And I'm like, gosh, you say that to like a few billion people.

Yeah, yeah.

And so this new guy is coming in.

He's been at Apple for ages.

Like he is, and this is exactly the same as Tim Cook.

He was someone from inside the company.

that came through.

He was an operations guy.

And also Apple is a big, I don't know, it's quite different, I would say, to other companies in that