Victor Riparbelli

speaker
267 appearances 2 recordings 2 series first heard Jan 2025 last heard Mar 2025

Victor Riparbelli’s voice in public audio — every appearance, attributed to the second.

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We're going to sue you out of existence if you don't fix this problem and pay us some money. I said, what did they do? Well, okay, we have to detect if something is actually copyrighted, right?
So when you upload a video to YouTube, as I'm sure you know, it'll scan it and if it's copyrighted music in it, it'll either take it down or most of the time it'll just put an ad in the middle of it and it'll pay something back to the license holders. Now what's actually happening here, right, is that you're uploading a piece of content
And in, I mean, milliseconds, that piece of content is held up against a database of billions of songs. From that little short clip, like a four second clip of a song, it actually identifies in milliseconds what song it is. And if it's a copyrighted song, they'll put something in there.
So if you imagine that happening as well, you upload a video and I upload a video on my channel with maybe with this interview, right? But I've cut out 10 minutes of it. It'll just say, this is actually a piece of, this is a clip from Harry's original podcast, which was released two weeks prior to Victor putting this on his YouTube channel.
And if you want to watch the full thing, you can click to it here. So begin to build this like chain of content and we can identify where things came from. That does require we have a centralized database, decentralized ideally, right?
Where you just write every time you make content, no matter if you're making a video on Synthesia or taking a picture with your camera, you registered in this, I kind of hate to say it, but it could actually be a blockchain. where you register the first time a piece of content was created, and you then upload content to different social platforms, distribution systems.
You check it against that just to see if disinformation, one of the big problems about what people mostly do, right, is that they take a picture from a war five years ago, and they say, this happened yesterday in whatever country. And if you had a system like this, if I tried to do that, actually what it would do is it would say, well, this picture was uploaded five years ago.
So when you're looking at this picture, It'll have, you know, a little block of notes on the community notes, right? But automated version of community notes saying this picture was actually taken by a BBC journalist like seven years ago. A lot of this stuff is hard, but we actually have a lot of the piece of the technology to get there.
And I think when we think of like content identity verification, we think of moderation, content creation, I think we are beginning to see the birth of an entire new content ecosystem that will look very different than what we have today.
I think the very technical roles like camera operation, those types of things, they'll probably like fade away. And I think a lot of emphasis will be put on creativity, storytelling, being relatable, all those things that makes great content, I think will be more important than ever.
I actually think that most of those roles will have a natural transition to something different, assuming that you're open-minded enough to do it. So visual effects, for example, right? As we talked about before with making clips, AI can do a first pass as it, which may be better than random, but it's way worse than what you can sit down and do yourself, right?
but you plus ai can probably be really really good right because if it's a two-hour episode it just figures out like all the right places that could be interesting and shows you that you can kind of choose yourself if you're a visual effects artist probably what it means that you'll just like a software engineer right means that you'll probably be 100 times as efficient and instead of relying on 20 other people to create a digital clone of me by like modeling my face you just prompt it or control the river i think if you're good at that you'll be even more powerful in this new world
I think we'll have much more content creators than we have today. Just like if you look at pre-internet, pre-computers, how many people wrote things? Very few people, right? Like in the 1930s or 40s, most people didn't like create text. There was like specific people like secretaries and then typewriters later on. Now all of us produce content all the time. And I think that'll be a big trend.
I think most of the rate limiting and how quickly AI becomes a part of our daily life is actually not the technology. As I said earlier, I think we have very, very powerful LLMs that they can do a lot of great things. But the rate limiter is people, right? Because people have to use these things, have to trust these things, have to pay them, buy them, integrate them.
I mean, with technology, it's always the case, right? It takes a long time.
The honest question is because I couldn't get to the US. I mean, I didn't have an amazing CV before I started Synthesia. The US, basically, you need to get a sponsorship if you want to go to the US, right? I couldn't really get that. I wanted to start a company. I knew a few people there, so I just kind of moved on a whim, actually, and spent a year.
I still do think that the chance of success is higher if you're in the US on the West Coast. I think there's a lot of pros, especially like the last six, seven years, got a lot better to build here. But I do still think that there is a lot of advantages to being in the US. But I think Europe is catching up pretty quickly. What are the pros of being here?
One big one, which is talent, kind of goes both ways in some sense. But if you look at the ecosystem in the Valley, one thing is kind of like the price of talent, which is just abnormally high, right? But there's also things like loyalty, for example, that I think are less spoken about.
I think in the US, you have a lot of people who are very driven and they basically view their careers like building a portfolio of like stock options in different companies. And hopefully one of them will kind of explode and they'll be very rich, which is a rational way of thinking about it. And it makes a lot of sense, right?
But it also means that it's a more transactional relationship I think people have with their employer. People are much easier to jump ship, right? You have one or two bad quarters. You may lose a lot of good people because, hey, there's this other cool thing on the block over here that I'll go to and work at instead. In Europe, I think people, for better and for worse, right?
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