Victor Riparbelli
speaker
267 appearances
2 recordings
2 series
first heard Jan 2025
last heard Mar 2025
Victor Riparbelli’s voice in public audio — every appearance, attributed to the second.
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Clearly TikTok has built an amazing product. I don't think it's a brainwashing machine. I don't think it's a propaganda machine.
I totally agree. And I think that's the paradox because probably for you and maybe for me, like we built our algorithms to be productive to our lives. We're kind of starting to find our way into like, how do we build a really awesome media ecosystem that is driven by citizens? and experts rather than journalists and politicians.
And where we still have some of the control that you can argue has been good around the previous generation of media where a few corporations owned the newspapers and there's this chain of command of before content goes out the door, it's been reviewed by six different people. And I think what just always happens in the world is that we invent new things as humans and we learn as we go, right?
And there's definitely some negative consequences. I don't think anyone would disagree with that, but I think we are finding our way. I am actually very optimistic about the future moving into
Yep, exactly. Exactly. I did a TED Talk like a few months back, but I actually talk about this. But I actually talk about this because I think this- So you did a TED Talk?
No, what I should talk about there is that my kind of like a provocative opening statement is that we may be the last generation to read and write, right? And I think there's a lot of like moral panic about TikTok, for example, like, oh, people's attention spans like decreasing massively. And maybe those are real problems. But what if we're just tired of overly dense, long, boring content?
And that actually a two minute long TikTok video is a better way of understanding a topic than a 20 minute long YouTube video, which is a better way of understanding a topic than a 300 page book or
I think we're dopamine junkies for everything. That's how we govern our lives most of the time, right? I mean, I totally get the analogy, but is it all the dopamine addiction if you do sports every day? Whatever thing you do that makes you feel good, I think most of the things we do is to try and make ourselves feel good in some way.
I do think we need some degree of identity verification for some of the big spaces that we use. I think we need to know somewhat where content comes from. Who created it? When was it created? How was it created? So I think we need identity verification to some extent. But I also think we need to take that all the way down to kind of like the content level.
So if you imagine that you fingerprinted, you know Shazam, the app on your phone. Of course. Imagine you had a Shazam, but for every single piece of content on the internet, it could tell you, hey, this picture was originally uploaded five years ago. It was uploaded the first time by Harry. Maybe in the future, it'll say this was partly made with Synthesia.
You're watching a dubbed version, so this is AI for translation. Whatever kind of signals we can give around content, if you had that and identity verification and community nodes, every time you scroll past a piece of content, you would see if it's verified or not verified. Right. Today, everything, well, it's changed a bit now, right?
But it used to be that only celebrities had verified accounts. Why was that? Well, that's because a lot of people tried to make an account pretending to be some celebrity. And so as a consumer, when you see that trusted, verified sign, that tells you that that's actually the celebrity posting that content, right?
I think we should try and flip that around so that everyone and all content is kind of verified. If we have the provenance trail of it, we know kind of where it came from, maybe how it was created and some other kind of things around it. And that'll give you like a green check mark on that content. and it should stick out like a sore thumb is something that's not verified.
So if there isn't a fingerprint for the content, if we don't know where it's from, that should be the thing that sticks out, not the kind of verified sign on a celebrity's page. Does that make sense?
No, because I think right now, is it real or is it fake? We're already in a world where most content that we consume today is to some extent fake, right? Most pictures on Instagram have been touched up in some way, shape or form. When it leaves the sensor, they already do color corrections and a whole bunch of other things. And so I think this line will just increasingly blur.
And I think it'll be less about how you made something and more about the content itself. You could make a video of you talking about something and in a couple of years, no one will be able to tell if it's actually real or not. But it won't really matter that much. What matters is that you made it, right?
And that whatever you say in that video is something that you actually wanted to say more than how you made it. It's a bit like we don't care if content uses green screen today. We don't care that much if when you go to see a Hollywood film, right? I know that's fiction, but you don't care how it's made. You care if it's a good film or if it's a bad film. Yeah.
You should evaluate content based on the content itself. And in here, how it was produced certainly is a signal, but it's also a signal when it was produced, who produced it. Are you watching the original version? Are you watching an edited version of it? It's really hard, right?
It's not because it's like right around the corner, but you can imagine a world where you can begin to build a chain of like, where was content originally created? What happened to it since? Are you watching an edited version? Maybe you're watching a 25-second outtake from Harry's podcast show and you want to watch the full segment. Click here.
You can trace it back to actually watch the full episode. We can begin to build these kind of things. And the reason I mentioned Shazam is that Shazam exists because this was a commercial problem for essentially YouTube, right? Record companies were telling them, hey, people are uploading videos on YouTube, but they're using copyrighted music.
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