Victor Riparbelli
speaker
267 appearances
2 recordings
2 series
first heard Jan 2025
last heard Mar 2025
Victor Riparbelli’s voice in public audio — every appearance, attributed to the second.
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Appearances
And it's like slightly better in this area and in this area. And I think that's awesome. But I think for the average business around the world, the current models are already pretty good and can solve a lot of problems.
I think what has happened in very broad strokes is that we democratized distribution with the internet. There are no gatekeepers. Anyone can make a website. Everyone can share that content online. That's been really, really powerful. Then we saw, to some extent, the democratization of content creation because all of our smartphones have cameras in them.
The price of camera equipment dropped and all those things, which, I mean, this setup like 30 years ago would probably have been like 100x the price of what it is today. What's about to happen now is that we're truly going to democratize content creation.
We're going to change the world of making content from something that you need to where we capture things with sensors in the physical world to being able to generate everything digitally, right? And that's going to have huge implications. When you think about text, that's just like a fabric of society. We don't really think that much about text, right?
But text went through this journey of like, you know, the printing press is like one of the first really big inventions around text. Then we invented the keyboard, the computers. And now text is everywhere. Everyone can create content online. It's entirely digital, right? And that's really powerful.
With something like music, we've somewhat also seen that go from being something we generally do in the real world and capture with sensors to something we can do digitally. So most music today is not made with real instruments. It's made with software instruments. I can recreate almost any song I want without real instruments. I can synthesize that on my computer.
And that changed the music industry in many, many, many, many different ways, right? And I think we're going to start to see the same with the video and audio industry, where you are going to be able to bring your ideas to life without needing much more than just your imagination. And this is going to have a whole bunch of effects.
Most obvious one is that the price of creating content is going to go to zero, just like it costs you nothing today to write a book. Everything is free. In the not too distant future, the price of creating a Hollywood film from a purely technical perspective, I think is going to be zero as That's going to mean we're going to have a deluge of content, an absolute deluge of content.
It means that people like yourself, YouTube creators, everyone else can compete with Hollywood in terms of what they can bring to life. Today, there's like still the separation of like Hollywood content. So like all the Netflix series that we watch, the really high production value things. And then there's like the YouTubers who can do like prank videos and podcasts and kind of like fun things.
But like even for you, right, it'd be very difficult for you to make like a Hollywood-style production because it'd be very, very, very expensive, right? That's going to like flatline, which means that the best ideas and the best content is going to win. And I think that's going to be pretty.
And I totally agree with you. I think a very important delineation is when I say that you're just going to need your imagination, that doesn't mean that it doesn't require skill, right? It means that the kind of sort of technical barriers, you don't need to have a camera anymore. You don't need to be necessarily like amazing at visual effects.
A lot of stuff will be able to be done automatically, but it'll put more emphasis than ever on being a great storyteller, on understanding what's important, on asking the right questions, on if you're creating fictional content, combining things that work in the cultural side, guys, but still stands out a little bit enough that it's like interesting for people to watch.
right so i think all those things will be more important than ever what would be less important well knowing the right people to distribute your content having spent like eight years and becoming the world's best visual effects artist because you can get a lot of help with that from ai systems but the storytelling piece is going to remain exactly the same
And I also think what we are going to see is that the value of real content is going to be higher than ever. Because we have a lot of AI-generated content, and I think that'll be a genre of itself. But just like we still like to watch people play piano or know that the artist we're watching is actually a real person, I think that will carry over to this world as well.
Definitely AI-made content, for sure. But I think what's actually more important is what content surfaces, right? Because if you go to YouTube today, I mean, it's like, I don't know what the status, but it's probably like 95% of all videos have like less than 10 views or something. So the content is there. It's a matter of like what actually gets surfaced.
I think a lot about this, and I think TikTok is actually a really great product, potentially a bit of an unpopular opinion. When I look at my TikTok feed today, I would say it's 90% highly informative, educational, really great content. It's about music production. It's about the music that I like. It's about politics, about tech. I see your face once in a while.
I think it's an amazing feed of interesting people. What TikTok has done really well is that they built the graph based on your interests, not on your social connections.
of that as well and i think that model is actually extremely powerful what i do want to see is a bit more control over your algorithm right so today it's basically like i think everyone has this like intuitive thing which is like if you see content you don't want to see more if you swipe really quickly because you know the algorithm will kind of notice that you swipe quickly past that so you're kind of almost trading the algorithm yourself i think that's like an awesome way of doing it but a bit more control maybe you can say like these particular topics just don't show it to me i'm not interested in it
And then I also think what TikTok has done really well is because they have this like really great interest graph, they know a lot of people who are very interested in specific areas. When you post a piece of content yourself, they basically show that content to like a couple of hundred of people and they quickly sense, do those hundred people like the content or not like the content, right?
And if they don't like the content, you go in the trash. If someone kind of likes a little bit, they'll show it to a bit more people and they'll try to figure out what's actually great content. I mean, if you look at TikTok's usage, right, I think that's very clearly working really well. Should TikTok be banned? I tend to believe that it's a moral panic more than anything.
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