Victoria Beckham

I knew what my purpose was and the why I was doing what I was doing.

I never lost sight of that.

Well, there were definitely days when I just didn't want to go into work.

And, you know, there was no guarantee that I was going to be able to sustain what I had.

But I think...

I had no choice because if I wanted to save what I'd heavily invested in for all those years, I had to get out of the situation that I was in.

And it got to a stage where I have incredible investors.

I have a business partner, David Bauhausen, who has been just fantastic.

And I found myself in a phase where I was in default.

And so basically that means that, you know, then I'm in a position where I don't have control over my own company.

Which is disastrous for you because your name's on the door.

Absolutely.

But however, I trusted him and he said, to save this business, this is what we've got to do.

The strategy has to change.

The structure of the company has to change.

The design team, the atelier, the marketing, everything had to change.

And I didn't have a choice if I wanted to save the business.

So at that point I had a choice.

I either listen and I go with this or I lose my business.

Yeah.