Vince Ricci
👤 PersonAppearances Over Time
Podcast Appearances
So I really dove back deep into operations the last few years and maintaining, one, going after really high-end botanists and high-end plant health specialist people, then letting them know, this is how we structure our company. This is organizational in short. This is how we work. And we're chasing one thing to be the Yankees. We're chasing one thing to be the best of the best.
So I really dove back deep into operations the last few years and maintaining, one, going after really high-end botanists and high-end plant health specialist people, then letting them know, this is how we structure our company. This is organizational in short. This is how we work. And we're chasing one thing to be the Yankees. We're chasing one thing to be the best of the best.
We're not growing just to grow mass market to hit a smaller midsection price point. We want to have the best of the best. Now, are the people better? Of course. There's a bunch of small growers at a super boutique that are selling, you know, it's like selling $30,000 handbags. There's other companies doing it, not just Birkin. No, well, Hermes.
We're not growing just to grow mass market to hit a smaller midsection price point. We want to have the best of the best. Now, are the people better? Of course. There's a bunch of small growers at a super boutique that are selling, you know, it's like selling $30,000 handbags. There's other companies doing it, not just Birkin. No, well, Hermes.
And we'll kind of find that niche of being like, not the top, top, top, top guy, because they just like such a small market, but right there where we're like A plus in quality. And you really can't tell the difference. You know what I mean? But it's the top, top, top.
And we'll kind of find that niche of being like, not the top, top, top, top guy, because they just like such a small market, but right there where we're like A plus in quality. And you really can't tell the difference. You know what I mean? But it's the top, top, top.
I think because we were already working with them in the beginning, shooting a ton of stuff for Marshmallows, shooting a ton of stuff for their artists, and then they got exposed to us as a company. And then they got exposed to a little bit of the legacy brand of Hubbell. You know, Hubbell started making clothes in 2015 just to distinguish who we were as staff.
I think because we were already working with them in the beginning, shooting a ton of stuff for Marshmallows, shooting a ton of stuff for their artists, and then they got exposed to us as a company. And then they got exposed to a little bit of the legacy brand of Hubbell. You know, Hubbell started making clothes in 2015 just to distinguish who we were as staff.
One day, somebody on set asked to borrow a shirt. We gave them a shirt, they wore it at another photo shoot somewhere else. This one wore it, that one wore it, you know, I don't know. Every single high-end celebrity you could imagine of the top, top tier was wearing it. Almost to where I couldn't believe it was happening. And then they were like, oh, now we have to make a clothing brand.
One day, somebody on set asked to borrow a shirt. We gave them a shirt, they wore it at another photo shoot somewhere else. This one wore it, that one wore it, you know, I don't know. Every single high-end celebrity you could imagine of the top, top tier was wearing it. Almost to where I couldn't believe it was happening. And then they were like, oh, now we have to make a clothing brand.
I said, well, let's keep it small because it still keeps the culture of the studio of what we create here. And the clothing was a reflection of our perception of what was hot at the time. We were behind the scenes on every Apple commercial, Nike commercial, a ton of other, every Vogue shoot.
I said, well, let's keep it small because it still keeps the culture of the studio of what we create here. And the clothing was a reflection of our perception of what was hot at the time. We were behind the scenes on every Apple commercial, Nike commercial, a ton of other, every Vogue shoot.
You know, some of the highest end Vogue shoots that are like the most controversial ones in the last 10 years were shot at Hubble Studio. And we were behind the scenes on how it happened, how we made that production. So then when we made things, it was just super in line with what was trending. So then people seeing that and the win,
You know, some of the highest end Vogue shoots that are like the most controversial ones in the last 10 years were shot at Hubble Studio. And we were behind the scenes on how it happened, how we made that production. So then when we made things, it was just super in line with what was trending. So then people seeing that and the win,
There's some people in the creative team at the Wynn that knew about it, and then they came to us and said, hey, we want to create the same thing for the Wynn. Wynn has a legacy brand. It's amazing. They have all these celebrities that stay there, all these people, but nobody knows about it. Nobody's dying to wear this exclusive Wynn hat.
There's some people in the creative team at the Wynn that knew about it, and then they came to us and said, hey, we want to create the same thing for the Wynn. Wynn has a legacy brand. It's amazing. They have all these celebrities that stay there, all these people, but nobody knows about it. Nobody's dying to wear this exclusive Wynn hat.
Now, imagine there was only certain hats from the Wynn that you could only get a certain way if you were gifted and you won it. People would be craving it. They'd be dying over it. And that's what we're trying to create.
Now, imagine there was only certain hats from the Wynn that you could only get a certain way if you were gifted and you won it. People would be craving it. They'd be dying over it. And that's what we're trying to create.
So the truth be told, when me and my wife got together, she came over to Hubbell, growing the ranks. Now she's the director of Hubbell Studio. She runs the agency. She had created the kids line when she was in college at FIT.
So the truth be told, when me and my wife got together, she came over to Hubbell, growing the ranks. Now she's the director of Hubbell Studio. She runs the agency. She had created the kids line when she was in college at FIT.