Vincent Harris

most conservative candidates and most conservative advocacy groups aren't reaching younger voters like that so where are those younger voters and what do they want to do for senator paul well i'm obviously very interested in getting them to share senator paul's content and share our clients content to sign up for for email updates to give money to buy products in senator paul's store and we have we have found that um you know uh

applications certainly like hayo on on facebook applications like uh even the uh more liberal sitechange.org was very successful for our clients in getting getting emails uh on on the iran deal for another client against the iran deal so

Really, first we look at what our client needs the outcome to be, and you use the term ROI, and then we step back and we look at which specific platforms can we use to actually generate that outcome.

Probably maybe 10% of his total digital online fundraising came from his online store.

And it varies dependent on the day and week and what products that we are selling.

But we've done such a good job of productizing the senator.

I mean, there's a specific...

christmas package now if you go to his to his site and we were we were able to crowdsource different products because most folks in the campaign space the consultants in washington think that they know what everyone wants to buy and it's just normally just a bunch of crap that people don't want to actually wear so we not only did the the

sniff test of if we're not going to wear it ourselves, why is it going on the store?

But we even let Senator Paul's supporters vote on products that they wanted to see in the store.

So we did a t-shirt design contest where his supporters actually drew up the t-shirts and then we let folks online vote on what t-shirts that they like most.

And those are in the store now.

I'm saying overall since the past year, the store has represented, depending on the month, between 5% and 10% of online sales.

Well, it's...

Sorry, of online revenue.

So most of it comes from emails.

So most political campaigns raise their money through online email solicitations.

So take Senator Ted Cruz, for example.

I worked for Senator Ted Cruz for three years.

In 2012, Senator Cruz raised $3 million online on his Senate race.