SaaS Interviews with CEOs, Startups, Founders
The Genius Who Runs Ad Budgets of Politicians You Know with Vincent Harris of Harris Media
29 Jan 2016
Chapter 1: How did Vincent Harris get involved in politics and digital strategy?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk.
Chapter 2: What online services does Harris Media provide for political campaigns?
Five and six million. He is hell-bent on global domination.
Chapter 3: How does Harris Media utilize social media platforms for political strategy?
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Chapter 4: What role do email solicitations play in political fundraising?
Okay, Top Tribe, this week's winner of the 100 bucks is Rhett Gillins. He's in the restaurant industry and he feels stuck.
Chapter 5: How does Harris Media increase sales through product engagement?
He wants to start his own software business. So congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 33444 to prove that you subscribed.
Chapter 6: What strategies does Vincent use to adapt to changing media landscapes?
Coming up tomorrow morning, Top Tribe, you're going to hear from Jonathan End, and he went from zero bucks to $2 million as a SaaS company in two years with Seamless Stocks. Okay, Top Tribe, good morning. I hope everyone is enjoying your holidays. You're cuddled up this morning with your coffee and your pajamas, hopefully with your family on your couch, and you're going to love our guest today.
His name is Vincent Harris, and he's the CEO of Harris Media and the chief digital strategist for Senator Rand Paul's presidential campaign. Vincent heads up his digital agency from Austin, Texas, and has run digital strategy for Majority Leader Mitch McConnell, Senator Ted Cruz, and Israeli Prime Minister Benjamin Netanyahu.
Vincent is pursuing his PhD at the University of Texas and is guest faculty at Baylor University. Vincent, are you ready to take us to the top? I'm excited. Let's do this.
Chapter 7: How does Vincent measure the effectiveness of digital campaigns?
First things first, everyone's going. Why would a guy decide to get involved in politics on the digital side? What made you take the leap?
So I began getting involved in politics when I was 14 years old in high school. I started volunteering locally where I'm from in Fairfax County. And I was kind of a computer nerd growing up and I taught myself how to build websites. So I was building websites while I was in high school and I started a blog when I was in high school, too.
Called to conservative.com and the and the blog just kind of took off and I used to blog about local politics and elections and would go to local county committee meetings and blog about what was going on.
Chapter 8: What personal insights does Vincent share about patience and stress management?
So I've been active in in politics for a long, long time now.
That's amazing. You know, I was reading a political article in preparation for this, where they basically the title was Rand Paul's Internet Army. And it basically is a story about you when you were interviewing some folks from Facebook who are coming to your firm in Austin. So help us understand what do you do? Let's talk specifically about Rand Paul. What do you do for Rand?
Yeah, so we manage all digital communications for our clients. So everything from designing and building websites to social media, to creative and web videos, to online advertising, to email marketing, to sometimes political strategy too, as digital becomes more and more important on advocacy and political campaigns.
So really any way that one of our clients wants to communicate using the internet, that's us. Got it.
Now, you talked to you talked briefly about your, your idea, especially in this 2016 campaign of helping folks that you work with, especially ran get little kind of micro victories, whether it's getting them on a new platform that you're convinced there's an ROI on, or even looking back to Karl Rove's micro targeting operation back in I believe it was 2004 that helped George Bush really get across the finish line in Ohio.
How are you trying to replicate that kind of strategy here in 2016 with your clients?
Well, you know, as voters' media choices become more and more fragmented, obviously it becomes more important that we're reaching them where they're consuming news and information. When I was working for Governor Mike Huckabee in 2007 and 2008, our main two online platforms were MySpace and Facebook, and Facebook just became more and more important towards the end of the campaign. Well,
Now, Senator Paul's on so many platforms, not just Facebook, but Snapchat and Instagram and Reddit and on and on and on. And, you know, we we look every day, every month at what online trends are, at what new platforms are and figure out where Senator Paul needs to be to best maximize his specific voice. So for how do you measure that, Vincent, though?
I imagine listeners are going, yeah, but. How do you measure specific voice? I mean, what's the return you're looking for?
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