Vinnie Fisher

Yep.

And then you have, um, breakage, which would be refunds and returns and all that good stuff.

So we, we plan for 10%, but we usually, we run under that, but our math plans for that.

So, you know, we, we, we plan again for five bucks on that as a hold back.

Got it.

So, um, then left from there, I'm trying to think of what cost of any of I've missed, um,

Oh, then there are 20%, right?

So that's marketing, right?

We have to have 10 back bucks at the bottom.

And so you take all of that math minus the 10 bucks, and that's what I have left to acquire a customer.

That's correct.

So, you know, I, this is a great thing.

I think your listeners, depending on who's listening needs to understand going from zero to some number is different than your business.

So zero to a $50,000 a month revenue is different than 50,000 to 500,000, 500,000 to a million.

And the reason why I'm saying that to you is because in the beginning I had to spend more time developing a list.

So I may have had to do more cold traffic things to build a tribe and a community to sell products to.

But as your business starts to mature, you need to develop and mature with it.

So your channels and revenue channels may not all be cold traffic.

You may have dialed in Amazon a little bit.

You may have pulled together how Google and your branded keyword terms work.