Vitaly Pacherovsky

I had no money when I started the company.

Yeah.

So we started four years ago.

We are operating in advertising technology space.

So what we do is we basically, what you said, we work with companies to help them accelerate customer acquisition.

Be that companies that do most business online or companies that have maybe presence offline and they look to just get exposure to new customers.

But at the end of the day, our mission is trying to figure out what drives success.

revenue in their door.

It's percent of transaction.

To be honest, you're absolutely right.

I think every advertising or media company has tried to figure out SaaS model.

It just doesn't work because the nature of advertising businesses is very seasonal.

So sometimes advertisers just want to spend money in the summer, just sometimes in the winter.

So that

SaaS model of payment doesn't really work in media.

It's not public information.

But because we take a different approach than most companies, we don't just operate as a tool where we take fixed margin.

Because a lot of the pricing on a platform is based off of success of the company.

So sometimes we'll make more money off of some companies.

Sometimes we'll actually lose money.