Vitaly Pacherovsky

So it's more fluid pricing for us.

It's definitely less than 50%.

Yeah.

Oh, that's on a very high end.

Uh, no, that's, uh, that's not the answer, but, um, yeah, it's, uh, it really varies, uh, based on the company, uh, based on, on the type of goals and so forth.

How low can it go?

Uh, it can go as low as, uh, maybe zero or even 5%.

So, yeah.

Uh, so in case like, for example, where, where the advertiser advertisers looked for, um, for really large scale, uh,

And their performance goals are very driven by conversions, for example, where there's opportunities to actually lose money.

Because we, for example, as a company, we always buy media on cost per impression basis, but sometimes we sell it on fixed performance-based goals.

So in that case, for example, nobody wants to sign up for a certain product or if they, for example, buy it based off of

engagement model.

If the user doesn't buy it and the product is not good, it doesn't resonate with the audience, that's where you can potentially lose money.

Yeah, so I think what helps us win, first of all, is our focus on native advertising.

We were the first company that started scaling that ecosystem.

So we started in 2013 and launched in 2014.

And so we are definitely the largest company when it comes to buying native advertising.

So that's something that everybody wants to do more of now.

How do you know you're the largest?