Vitaly Pacherovsky

Well, because we simply work with every single partner who does native advertising.

We work with every exchange that taps into native advertising.

So by that definition, we are the largest when it comes to native.

No, our platform capabilities are the most powerful in native advertising.

I see.

Yeah, exactly.

So just to share volume of, uh, of inventory that we're plugged into.

Uh, first year we did 86,000.

Okay.

Uh, we did 8.9 and this year we're planning to do 20.

Yeah, probably more.

Um, I think I have the numbers up to September, but yeah, we're definitely on pace to do that.

Okay.

Very cool.

Yeah.

So reality is for us, it's all about actual meaningful results with our customers.

If we're, if our technology performs and is able to drive them results, then that's what we're basing our pricing off of.

Um, at the end of the day, um,

For example, let's take Google AdWords.

Nobody really cares how much Google, what margin or how much money they make out of it because at the end of the day, if it drives sales, then at the end of the day, if your customer acquisition cost is lower than your LTV, then you're happy.