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Vlad Jelptenko

๐Ÿ‘ค Speaker
126 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Well, that's where averages.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

So yeah, we're doing currently a 75 K per month.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

And we're raised two times already.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

People pay us to get comfortable daytime when they do digital marketing.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Basically, they see everything in their campaigns in green and they know things are going good.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

If something goes bad, we have automation that can stop the campaigns, let them know, and they will look and address the issues.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Why are they paying us money?

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Because the whole digital marketing is shifting from third-party cookies to first-party data.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

And that's how RetroCap raise.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

It helps digital marketers measure their campaign performance across all channels consistently and based on first-party data.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

So that's what people are paying us for.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

We, for the last two years, that's basically since last time we talked, we increased our average revenue per customer from $400 to close to $200 per month.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

And that's what people are paying us now.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Of course, we have legacy customers.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

We have new customers.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

So those averages are what they are.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Sorry, from 40 to 200.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Two things.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Basically, we're cutting low-tier subscriptions, adding high-tier subscriptions.

SaaS Interviews with CEOs, Startups, Founders
How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

But not just cutting, we're actually expanding the product for those two years, making sure that when we charge more, we actually deliver the value to those people who pay more.

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