Vlad Jelptenko
๐ค SpeakerAppearances Over Time
Podcast Appearances
Well, that's where averages.
So yeah, we're doing currently a 75 K per month.
And we're raised two times already.
People pay us to get comfortable daytime when they do digital marketing.
Basically, they see everything in their campaigns in green and they know things are going good.
If something goes bad, we have automation that can stop the campaigns, let them know, and they will look and address the issues.
Why are they paying us money?
Because the whole digital marketing is shifting from third-party cookies to first-party data.
And that's how RetroCap raise.
It helps digital marketers measure their campaign performance across all channels consistently and based on first-party data.
So that's what people are paying us for.
We, for the last two years, that's basically since last time we talked, we increased our average revenue per customer from $400 to close to $200 per month.
And that's what people are paying us now.
Of course, we have legacy customers.
We have new customers.
So those averages are what they are.
Sorry, from 40 to 200.
Two things.
Basically, we're cutting low-tier subscriptions, adding high-tier subscriptions.
But not just cutting, we're actually expanding the product for those two years, making sure that when we charge more, we actually deliver the value to those people who pay more.