Wade Foster

This past year, we were seeing companies like Front, like Discord, which is kind of like a Slack for like gaming community primarily.

Really popular Squarespace opened up their ecosystem quite a bit.

And so we have an integration with them now.

Those have all been important new apps that have

been added to Zapier in recent history and have performed quite well.

I think a lot of folks use those tools and so naturally they need to connect those to other things that they're using.

You know, the thing that's most important for us is we want to have ubiquity in the apps that people use.

And so we spend so much of our time focusing on how can we make sure that we have coverage across all these different apps that people are using at work.

As new apps are launched, as new products from existing companies are launched, we really just focus on trying to have that ubiquity because when we support the things that people use, then Zapier becomes useful for them.

If we don't support the tools that they use, then

Zapier is not useful for them.

And so I think that's a big, big piece of it.

You know, of course, we've also invested a lot in an area that perhaps surprised me.

We've invested a lot in our internal apps.

So this is kind of a thing that once users don't come to Zapier for these things, but they stick around for them, which are things like our filters, our formatter, our code steps, our delay steps, our scheduler, our email parser.

These little utilities, you could almost think of them as like a modern Excel macro.

Yeah, but they're easier to use, they're more accessible, and they help folks kind of extend what they're trying to do with a lot of these applications because sometimes

APIs can sometimes be messy.

We're under the hood.

We're using APIs.