Warren Jolly
๐ค SpeakerAppearances Over Time
Podcast Appearances
Absolutely, Nathan.
AdQuadrant is actually only two years old.
We started the company in April of 2014.
Okay.
We're more of an agency, but I would say somewhat of a hybrid as well.
But our focus is really managed services.
No, I've always been an entrepreneur since I was 15, actually.
And really fast forward to 2012.
My background has always been performance marketing and the digital side.
We saw this opportunity with the social ecosystem really being a challenge for brands, agencies, and marketers to be able to deliver profitable campaigns for their own initiative.
Companies that may have been really successful advertising on paid search or other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.
We saw the opportunity.
We saw the shift to mobile.
And we saw Facebook really investing in driving that innovation forward to help advertisers find and secure success from the platform.
So we make money by charging clients a percentage of their ad spend that we manage.
So customers will come to us and say, you know, we're currently advertising.
We're spending X on Facebook.
We're not able to hit our metrics.
We believe in the channel.
We have to be there for growth.