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Warren Jolly

๐Ÿ‘ค Speaker
149 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

Absolutely, Nathan.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

AdQuadrant is actually only two years old.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We started the company in April of 2014.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We're more of an agency, but I would say somewhat of a hybrid as well.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

But our focus is really managed services.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

No, I've always been an entrepreneur since I was 15, actually.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

And really fast forward to 2012.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

My background has always been performance marketing and the digital side.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We saw this opportunity with the social ecosystem really being a challenge for brands, agencies, and marketers to be able to deliver profitable campaigns for their own initiative.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

Companies that may have been really successful advertising on paid search or other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We saw the opportunity.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We saw the shift to mobile.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

And we saw Facebook really investing in driving that innovation forward to help advertisers find and secure success from the platform.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

So we make money by charging clients a percentage of their ad spend that we manage.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

So customers will come to us and say, you know, we're currently advertising.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We're spending X on Facebook.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We're not able to hit our metrics.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We believe in the channel.

SaaS Interviews with CEOs, Startups, Founders
EP 333: How Did He Make $15 Million from Managing Ads in 2015?

We have to be there for growth.

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