Warren Jolly

Where is this ecosystem heading?

And it was it was a painstaking process.

It was not easy.

And we definitely failed a lot, you know, sort of identifying where that fit actually was, where that fit was truly lying before we sort of made the leap.

I don't think we'll have the same percentile growth.

To be honest, uh, you know, if, if we can be at 25 million in 2016, uh, we would be, we would be excited.

We have two offices and we also have some folks in New York.

On average, it's about 20%.

So it's really based on volume, right?

Um, when we'll take more than that is when we're, when we're actually arbitraging a campaign.

So in certain instances, you know, advertisers actually don't believe that, for example, social can work for their customer acquisition goals and their management team says, there's no way we're investing in this channel.

We think it's only for branding.

So we've actually taken some intelligent risks where we understand the metrics.

We understand the campaign.

we'll actually run that campaign on an arbitrage basis.

It's very, very far and few in between when we'll do that.

But when we do that, we have an opportunity to leverage our insights, our technology, and drive a higher margin than that 20%.

And when that 20% would actually go down is if someone's spending a considerable amount of dollars monthly with us, that will start to tear down based on volume.

No, we're not processing $75 million of ad spend because that $15 million is comprised of both percentage of ad spend revenue as well as our arbitrage business.

Sure.