Wart Fransen

I had no money when I started the company.

Yep, ready.

I am, yes.

Same theme as OpenTracker.

Well, we officially started the company in 2014, but it took us about two years to actually launch it into a product.

So that's 2016 where we first released the product.

Well, we have several companies.

So the other companies basically funded this startup.

And then in 2014, we also joined an accelerator, which included also some cash.

And then we had a seed round in 2016, pre-seed mostly.

So that's how we funded.

So we're basically, it's a new category.

We call ourselves a customer data platform.

Basically, what we do is we collect all the information from online activities like email, web behavior, social, all that stuff.

Complete unique profiles, create customer journeys.

And from that information, we pass that on to marketing and sales so that they can do actually some commercial stuff with that.

Uh, it's a combination.

So we have a pixel you can put on your site.

We have a pixel you can put in your email.

We have a Gmail plugin.