Wart Fransen

Uh, it's hard to guess, uh, when we were doing it because it depends.

We have some really big deals coming up.

Um, we just closed booking.com, which is a nice, nice customer.

So we, uh, yeah, we're, we're, we're on our way.

2019 should be the year.

Well, Clearbit, they specialize in enrichment, right?

They basically built the database of all the companies and the people in the world, and they sell that.

That's their business model.

For us, it's all about getting the data from all these different sources, combining it into one single profile, and then using that information for marketing or sales.

No, no.

For us, it's more of the customer journey, right?

So let's say you send out an email.

The person opens the email.

He clicks around.

If he clicks on a link, he goes to the website.

He browses around.

If he does that constantly, the score of that person will increase.

And the moment they hit the threshold, we will trigger it and send it to an integration or as an email or anything like that.

So it's a combination of marketing automation, getting all the data together, which is really hard, right?

For most companies, all that customer data, they live in different silos and different products.