Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Waverly Deutsch

👤 Person
1050 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

So to me, this should be on every grocery store shelf, what's the biggest independent baking goods company you can think of in the 20th century? And she immediately said, Betty Crocker. And I said to her, why shouldn't Simple Mills be the Betty Crocker of the 21st century? What if just for the sake of the new venture challenge, you modeled that out? What would that look like?

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

So to me, this should be on every grocery store shelf, what's the biggest independent baking goods company you can think of in the 20th century? And she immediately said, Betty Crocker. And I said to her, why shouldn't Simple Mills be the Betty Crocker of the 21st century? What if just for the sake of the new venture challenge, you modeled that out? What would that look like?

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

What capital would it require? What distribution channels would you use? And I could see her getting defensive. I could see her getting a little angry. I don't know if that's what I want to do. Why are you making me think about... I could imagine the things that are going on behind her eyes. Her team is literally like chewing their fingernails.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

What capital would it require? What distribution channels would you use? And I could see her getting defensive. I could see her getting a little angry. I don't know if that's what I want to do. Why are you making me think about... I could imagine the things that are going on behind her eyes. Her team is literally like chewing their fingernails.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

They've tried to have this conversation with her, I can tell, and they're really nervous about her reaction. She comes back later and she says, you know what, I'm going to try that. Let's maybe think about raising a couple hundred thousand dollars.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

They've tried to have this conversation with her, I can tell, and they're really nervous about her reaction. She comes back later and she says, you know what, I'm going to try that. Let's maybe think about raising a couple hundred thousand dollars.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

And for her second pitch in the class for the New Venture Challenge, she starts to talk about distribution at Whole Foods and she starts to have conversations with people at Whole Foods and she starts to think about the fact that gluten-free is coming on other

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

And for her second pitch in the class for the New Venture Challenge, she starts to talk about distribution at Whole Foods and she starts to have conversations with people at Whole Foods and she starts to think about the fact that gluten-free is coming on other

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

grocery store shelves and maybe there is bigger distribution and maybe with a few hundred thousand dollars she can expand the number of SKUs or number of products she's offering so she pitches that at the second round and she gets selected to go into the finals and by the finals she's really thinking about a seed round of six hundred thousand dollars guess what Temple Mills is a

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

grocery store shelves and maybe there is bigger distribution and maybe with a few hundred thousand dollars she can expand the number of SKUs or number of products she's offering so she pitches that at the second round and she gets selected to go into the finals and by the finals she's really thinking about a seed round of six hundred thousand dollars guess what Temple Mills is a

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Billion-dollar valuation company. It is in every grocery store you can imagine in the United States. They've gone from baking mixes to snacks, cookies, crackers, all gluten-free. Caitlin is still the CEO of that company. It is remarkable what she's accomplished. And that was really a... Heart, let's work on the fear of the challenge of big. Let's work on what we really want to do with this.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Billion-dollar valuation company. It is in every grocery store you can imagine in the United States. They've gone from baking mixes to snacks, cookies, crackers, all gluten-free. Caitlin is still the CEO of that company. It is remarkable what she's accomplished. And that was really a... Heart, let's work on the fear of the challenge of big. Let's work on what we really want to do with this.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

And head, what's possible? What's your model? How would you do it? And by opening up just the completely low-risk experiment of just pitch it in the NVC as a big business, it enabled her to bring her heart and head together around a very different business than the one she had imagined coming into the process.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

And head, what's possible? What's your model? How would you do it? And by opening up just the completely low-risk experiment of just pitch it in the NVC as a big business, it enabled her to bring her heart and head together around a very different business than the one she had imagined coming into the process.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Great question. I think that Having had 22 years of experience with the incredibly diverse populations of the best and brightest high school kids that I worked with in a summer program, the kids that choose the University of Chicago. undergrad, folks who come for MBAs or executive MBAs. I've been exposed not only to the diversity of age groups and education levels.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Great question. I think that Having had 22 years of experience with the incredibly diverse populations of the best and brightest high school kids that I worked with in a summer program, the kids that choose the University of Chicago. undergrad, folks who come for MBAs or executive MBAs. I've been exposed not only to the diversity of age groups and education levels.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Also, I've been exposed to business models from all over the world and new ventures from all over the world because the executive MBA program is taught in Chicago, in London, in Hong Kong, and draws from all over the world. The University of Chicago is a well known for having a very large international cohort of students. So our undergrad, I believe, is close to a third international.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Also, I've been exposed to business models from all over the world and new ventures from all over the world because the executive MBA program is taught in Chicago, in London, in Hong Kong, and draws from all over the world. The University of Chicago is a well known for having a very large international cohort of students. So our undergrad, I believe, is close to a third international.

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Our graduate programs are very international. This foundation of exposure to people in business models from all walks of life really feeds into what I do now. I think the biggest gap in my experience is the fact that every single person that I've dealt with through the University of Chicago has been incredibly bright, right?

Chief Change Officer
#336 Waverly Deutsch: Coaching the Logical, Leading with Love

Our graduate programs are very international. This foundation of exposure to people in business models from all walks of life really feeds into what I do now. I think the biggest gap in my experience is the fact that every single person that I've dealt with through the University of Chicago has been incredibly bright, right?