Weldon Long
speaker
182 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Weldon Long’s voice in public audio — every appearance, attributed to the second.
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Appearances
You become three times more likely to say yes. So I want you to say no to $25,000. It's like ASU when they bought the chocolate from there. Yeah, yeah, yeah, yeah. So I want you to say no to this. I want you to say no because the research, Cialdini tells me, and I believe him, I trust him, that you become way more likely to say yes to $17,000 after you said no to some higher options.
So I want them to say no a couple of times. That's why you've got to have the six options or seven options. So, yeah, it's a little old school. I mean, it's airtime 500, like, old school stuff. But I'm telling you, man, there's a time for high tech. There's a time for high touch.
Right.
You're doing the takeaway. I love it. I tell people all the time, put your hand up like this and start pushing somebody else's hand. Don't tell them to push back. Just start pushing. What do they do? Start pushing back to human nature. So I like what you're doing. You're doing the takeaway. You're flipping the script.
Dude, if you could ever work it out where I could meet Cialdini, like I've met a lot of big people, dude. That guy to me is, it's like Leland Smith, I call Leland Godfather. That to me, Cialdini is that guy.
I'd love to do it, man.
Yeah.
The fancy word is trans-derivational search, right, which really means your mind's eye. Trans-derivational search is a fancy word for that. If I tell you a quick story, you will search for the images. You don't search for the words. So if I said, Tommy, man, this bride, she was the most beautiful bride I've ever seen.
And that day she stepped out of the porch of the church, a little white church, and she walked down the steps and she put her foot in the grass. It was like the greenest, most beautiful lush grass. And she looked out at the lake and there was her new husband. And she walked across the yard to meet him and gave him a gentle kiss. You saw the bride or you saw the church or you saw the lake.
You saw something. You've got to make people search for images. We get in, well, this is variable speed. You know, nobody gives a shit about variable speed. What I tell people is you've got to use a very simple phrase, what that means to you. It forces me, the salesperson, to translate the feature into the benefit. Mr. and Mrs. Homeowner, this is a variable speed motor.
What that means to you is that it mixes the air very gently in the house. You ever been in a situation where you take a really hot bath and then the water starts to cool off and you turn the water back on? What's the first thing you do? Oh, I start swirling it around my hand. Yeah, that's what a variable speed motor does. We have to use stories. You've heard it many times.
You've probably said it many times. Facts tell, stories tell. Stories tell, right? Maya Angelou, people won't remember what you told them, but they'll always remember the way you made them feel. Stories make people, it elicits emotion. That's why I've been successful in my speaking. Because I just tell stories. And I came off the stage today and people said, you had me in tears.
I tell some stories about my kid. You know? Everybody can relate to.
So my first book was The Upside of Fear, which was the memoir. It told the whole story, the crime drama, the prison drama, the courtroom drama, all that stuff. I self-published that book, and it turned out in 2010, I think, or 2009, Writer's Digest Best Book of the Year, New York Book Festival Best Autobiography of the Year. I'm like, dang, I guess I can write.
I wrote every word of that book myself. I could go into a long story about how I failed my first grammar test. in prison, but I learned how to write. You can teach yourself to do anything. Second book, The Power of Consistency. That's about the mindset. That's a lot of what I learned from Cialdini, how I applied that into my sales, into the mindset part, right?
That book hit number five on New York Times, number two on Wall Street Journal, because that was kind of like my big, that was my big heyday, right? And third book is Consistency Selling, where I take all the consistency principles that I've learned and used and and develop them into the sales process that I use.
Yeah, and they're available in audio. I read them myself. I go in the studio and read them myself. People seem to like that. They're available, of course, on Amazon, all that kind of usual stuff.
That one's skipping ahead.
Best way is social media, at Weldon Long on everything. Our website is WeldonLong.com. You can reach me or Krista at the info at. We both get copies of those emails that come in. Yeah, we're easy to find.
We're not hiding from the internet.
Showing 161–180 of 182 · page 9 of 10
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