Whitney Prude

Hi there. So my question is, Russell, I want to pick your brain about, like if you were to buy my business right now, what would you do to get it to scale? So currently... I have a multiple six-figure company, but my expenses are matching my income. So basically I'm like, gosh, I'm not making any money. Where do I take it from here? My system is, I run ads on Instagram.

Those ads come into messaging. And then we have a messaging conversation with them, book them into a call. We do a one-to-one sales call and book them into my program, a $3,000 program. So, it's a weight loss program basically, but I call it a whole health transformation program.

So my focus is, it's holistic, but the real focus is long term weight loss instead of doing all these quick fix diets, right? Getting to the underlying root cause, why did you get here in the first place, overcoming those things so that when you actually get the weight off, you can keep it off. So anyways, that's kind of, that's kind of where I'm at and I'm just kind of staying stagnant.

So like $10,000 a month in ads. Gotcha.

I've tried organic and I honestly, like in four years of doing this, I've enrolled like one person organic. I've done organic on LinkedIn and that has actually worked for me for a time because I was a pharmacist at Mayo Clinic and so I could kind of get like Mayo Clinic people to have like this trust. But organically, like I have never had good success.

Ich mache Sales Calls. Ich habe einen Trainer, der alle Coachings macht. Und dann habe ich jemanden, der die Messungen hilft und jemanden, der meine Social Media macht. So there is expenses, right? Instead of me trying to do everything. But I've kind of transitioned to that so that I have the ability to scale, right?

Like I could take all of these sales calls and then shift, you know, send people on to a coach and be able to grow instead of me trying to do everything. And now I'm like, well... How do I get these people coming in and book them, right? And so then with the webinar or like, can I get them coming in on like a challenge? I just published a book. And so, you know, do I do a book funnel?

Do I, you know, what are the components of like how I could, from an online marketing perspective, like how could I get this to go?

So I have one other offer. So the $3,000 program is a one-on-one coaching program. And then I have a group program that we sell at $1,500. So it's basically, it's exactly the same. Everything's customized to them. But instead of being on one-on-one calls, they're on group calls.

So like with a webinar funnel, my thought is, you know, I would try to get people in first at like $9,900 and try and get people into my group program. But yeah, that kind of, that's my second offer.

Yeah, I have 6,000 in my email list. I don't get a ton of response from my email list. I have about 3,000 that I can text. And I do get pretty good response from my text messages and that sort of thing.

I try.

Okay. Yeah, I think...

Es ist der niedrigste. Okay.

Alright, okay, that gives me, it definitely changes my focus.