Will Bryk

decades.

I've only been doing it for five years, but I intend to do it for decades.

One last thing that he does really well, which is, like, he's very good at memetic, like, names and, like, inspiring through, like, memetic things.

Like, you know, like, you realize that SpaceX's mission is not, like, improve rockets to get to orbit.

Yeah, like, oh, make rocket travel really good.

It's, like, make humanity interplanetary.

Like, that's a really good memetic thing.

So I think a lot about the names of, like, projects and, like,

When I, you know, I do a team stand-up every Monday in front of the whole company.

Now we have, like, this, like, double-floored office where people now are surrounding on the top floor.

It's really cool.

It's like a stadium.

And I give, like, a speech, and I like to, like, simplify what we're doing into, like, what is the core?

What is the memetic core?

And, like, come up with a cool name.

And that inspires me.

By the way, a name is really important because it's, when you have a company of a certain size, people are constantly communicating in ways you're not, you're not part of those conversations.

And, like, the name, like, really, like, grounds the mission of that project.

Yeah, absolutely.

This is really important.