Will Bryk

I could think for like a day of just about a name.

Yeah, sure.

Okay, so the goat thing is, basically, there was a coffee shop that opened up next door.

And so many people, so like, like the mayor of SF kept posting about it.

And so a lot of people go, it's really cool coffee shop, Hedge Coffee.

And so many people were walking by, we're like, we got to like, have them stop and look at what EXA is.

So we have some posters about EXA on the entrance to our office, but we were like, how do we get them to stop?

And so I was like, just just put a goat, I don't know why I thought this, but just put a goat there.

And I actually, some part of me wanted a real goat.

I don't know how we'd maintain the goat.

I think the ROI would still be valuable.

But then instead we bought like a nice like fake goat.

And we put like the swag on him.

So it's like, it's a beautiful, yeah.

And people stop by.

So like, we're actually like tons of people stop by.

Wow.

It's so beautiful.

Even on Saturday and Sunday, which is when the coffee shop is very popular, people come by and I go and I say hi to them.

I talk to them.