Will Schroter
👤 SpeakerAppearances Over Time
Podcast Appearances
NGDA was a really dumb name.
And there was a history.
A short answer, by the way, is probably in 98 or something like that.
98, yeah.
But NGDA was just a stupid name.
Nobody could remember it, pronounce it, including our staff.
And we knew we had to do something new.
So I came up with this idea of Blue Diesel.
Everybody was coming up with cool names for their companies, like Razorfish.
And I wanted a cool name for our company.
And it stuck.
And actually, it turned out to be really good.
That said, agency names do not last long.
And so GSW, Blue Diesel, NGDA, and every incarnation thereafter has since then been deprecated in favor of something else.
Which is to say, I don't actually know what the name of the company is anymore, which is pretty funny.
You know, it was actually really easy to work with him.
I know it's going to sound odd.
I think we met like two or three times a year and just gave updates.
It's like, are you doing your part?
Yes.