Will Shaw

I played football.

So I played with the Steelers and Eagles.

Yeah.

So we've kind of grown a lot.

Yes.

I know we talked previously.

You know, I got I fell into the insurance niche because I was customizing tools like Infusionsoft, HubSpot, Salesforce for the insurance space.

And what we found was, hey, we were using six, seven, eight different platforms to do the same thing.

Wasn't working through antiquated systems and bad APIs because nobody's been really focused on the insurance industry.

So right at the end of 2019, we decided to launch Better Agency, which was the first CRM specifically for independent insurance agents.

And throughout that time, we've really grown doing that.

And then we recently just launched our newest feature, which is what we call the sales-driven AMS.

So that's actually connecting directly with policy downloads from the carriers.

That's been something we've been working on for almost a year now.

And it's really allowing us to offer a one true system to insurance agents instead of them having to use multiple different platforms.

Yeah.

So that was a previous company that I was kind of using as a placeholder as I was transitioning out of doing custom implementations and into what we launched at Better Agency.

Yeah.

So our price point has gone up.

We're a little over $400 now on our average customer.