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He also renounced his American citizenship to avoid paying taxes. All this means that by 1959, the two people most responsible for making Tupperware Tupperware were no longer at the company. But they had done such a good job establishing the brand that even without them, Tupperware entered a golden age that lasted for decades.

He also renounced his American citizenship to avoid paying taxes. All this means that by 1959, the two people most responsible for making Tupperware Tupperware were no longer at the company. But they had done such a good job establishing the brand that even without them, Tupperware entered a golden age that lasted for decades.

He also renounced his American citizenship to avoid paying taxes. All this means that by 1959, the two people most responsible for making Tupperware Tupperware were no longer at the company. But they had done such a good job establishing the brand that even without them, Tupperware entered a golden age that lasted for decades.

Tupperware, now you're cooking? It's in the 60s and 70s that Tupperware became a fact of American life. It was a useful and popular product, but also an iconic and intimate one that almost everyone had a personal connection to.

Tupperware, now you're cooking? It's in the 60s and 70s that Tupperware became a fact of American life. It was a useful and popular product, but also an iconic and intimate one that almost everyone had a personal connection to.

Tupperware, now you're cooking? It's in the 60s and 70s that Tupperware became a fact of American life. It was a useful and popular product, but also an iconic and intimate one that almost everyone had a personal connection to.

But in the 1980s, Tupperware's fortune slowly started to turn. With more and more women in the workforce, the Tupperware party started to seem like a lot of effort just to get something to hold leftover mashed potatoes. And in the years to come, the plastic holding those potatoes became a known health hazard.

But in the 1980s, Tupperware's fortune slowly started to turn. With more and more women in the workforce, the Tupperware party started to seem like a lot of effort just to get something to hold leftover mashed potatoes. And in the years to come, the plastic holding those potatoes became a known health hazard.

But in the 1980s, Tupperware's fortune slowly started to turn. With more and more women in the workforce, the Tupperware party started to seem like a lot of effort just to get something to hold leftover mashed potatoes. And in the years to come, the plastic holding those potatoes became a known health hazard.

The very things that had once been so innovative about Tupperware were starting to hold it back. Still, Tupperware might have been able to survive if not for the competition. But when Earl Tupper's patents ran out, you could buy other perfectly functional food storage containers, often for less, at any store.

The very things that had once been so innovative about Tupperware were starting to hold it back. Still, Tupperware might have been able to survive if not for the competition. But when Earl Tupper's patents ran out, you could buy other perfectly functional food storage containers, often for less, at any store.

The very things that had once been so innovative about Tupperware were starting to hold it back. Still, Tupperware might have been able to survive if not for the competition. But when Earl Tupper's patents ran out, you could buy other perfectly functional food storage containers, often for less, at any store.

You might call whatever container you were buying Tupperware, but strictly speaking, it was not. For years, things were obviously trending in the wrong direction. But it all came to a head in September of 2024.

You might call whatever container you were buying Tupperware, but strictly speaking, it was not. For years, things were obviously trending in the wrong direction. But it all came to a head in September of 2024.

You might call whatever container you were buying Tupperware, but strictly speaking, it was not. For years, things were obviously trending in the wrong direction. But it all came to a head in September of 2024.

Tupperware, the brand, still exists, even in a diminished state. It's actually even sold in stores where it competes with its own descendants who are thriving. We're still living in the world that Tupperware built. We are also inhabiting it a little differently.

Tupperware, the brand, still exists, even in a diminished state. It's actually even sold in stores where it competes with its own descendants who are thriving. We're still living in the world that Tupperware built. We are also inhabiting it a little differently.

Tupperware, the brand, still exists, even in a diminished state. It's actually even sold in stores where it competes with its own descendants who are thriving. We're still living in the world that Tupperware built. We are also inhabiting it a little differently.

Yeah. I mean, Brownie Wise was like this really, as we say, a proto-influencer and sort of like direct sales appeal. And the

Yeah. I mean, Brownie Wise was like this really, as we say, a proto-influencer and sort of like direct sales appeal. And the