Willa Paskin

Yeah. I mean, Brownie Wise was like this really, as we say, a proto-influencer and sort of like direct sales appeal. And the

power of just like someone you know or you know maybe you follow on tiktok and feel like you know has not abated all of those things are still a huge part of what's driving sales and what we buy and she figured that all out a really long time yeah i'd be terrified if she had had a tiktok back then she could have taken over the world oh my god i know what would she have done i mean maybe maybe she would have sold less stuff or or she would have taken over the world those those are the choices those are the only two choices

power of just like someone you know or you know maybe you follow on tiktok and feel like you know has not abated all of those things are still a huge part of what's driving sales and what we buy and she figured that all out a really long time yeah i'd be terrified if she had had a tiktok back then she could have taken over the world oh my god i know what would she have done i mean maybe maybe she would have sold less stuff or or she would have taken over the world those those are the choices those are the only two choices

power of just like someone you know or you know maybe you follow on tiktok and feel like you know has not abated all of those things are still a huge part of what's driving sales and what we buy and she figured that all out a really long time yeah i'd be terrified if she had had a tiktok back then she could have taken over the world oh my god i know what would she have done i mean maybe maybe she would have sold less stuff or or she would have taken over the world those those are the choices those are the only two choices

Our original episode of Decoder Ring was reported and produced by Olivia Briley. Decoder Ring is also produced by me, Evan Chung, Max Friedman, and Katie Shepard. Derek John was executive producer. Merritt Jacob is senior technical director.

Our original episode of Decoder Ring was reported and produced by Olivia Briley. Decoder Ring is also produced by me, Evan Chung, Max Friedman, and Katie Shepard. Derek John was executive producer. Merritt Jacob is senior technical director.

Our original episode of Decoder Ring was reported and produced by Olivia Briley. Decoder Ring is also produced by me, Evan Chung, Max Friedman, and Katie Shepard. Derek John was executive producer. Merritt Jacob is senior technical director.

And I'm Willa Paskin. This is NPR. Thanks for listening.

And I'm Willa Paskin. This is NPR. Thanks for listening.

And I'm Willa Paskin. This is NPR. Thanks for listening.