Willa Paskin

sat on the shelf.

sat on the shelf.

When Brownie Wise saw Tupperware, she immediately knew how to explain it to her customers, how to make it comprehensible. And also desirable. She started bringing it into women's homes and demonstrating its effectiveness in ways that would blow their minds.

When Brownie Wise saw Tupperware, she immediately knew how to explain it to her customers, how to make it comprehensible. And also desirable. She started bringing it into women's homes and demonstrating its effectiveness in ways that would blow their minds.

When Brownie Wise saw Tupperware, she immediately knew how to explain it to her customers, how to make it comprehensible. And also desirable. She started bringing it into women's homes and demonstrating its effectiveness in ways that would blow their minds.

And then Brownie would explain how to seal that very same Wonder Bowl.

And then Brownie would explain how to seal that very same Wonder Bowl.

And then Brownie would explain how to seal that very same Wonder Bowl.

You burp a Tupperware just before sealing it completely by pressing down on the center of the lid while holding up one of the corners, forcing a little burp of air out and ostensibly locking in freshness.

You burp a Tupperware just before sealing it completely by pressing down on the center of the lid while holding up one of the corners, forcing a little burp of air out and ostensibly locking in freshness.

You burp a Tupperware just before sealing it completely by pressing down on the center of the lid while holding up one of the corners, forcing a little burp of air out and ostensibly locking in freshness.

This chart of phrase was beyond canny. Brownie knew her audience, wives and mothers in the post-war era who could afford to spend a little more, but felt more virtuous doing so when the exciting new product they were splurging on promised it was also the latest way to take care of their families. Soon, Brownie was selling $2 million worth of Tupperware in today's money.

This chart of phrase was beyond canny. Brownie knew her audience, wives and mothers in the post-war era who could afford to spend a little more, but felt more virtuous doing so when the exciting new product they were splurging on promised it was also the latest way to take care of their families. Soon, Brownie was selling $2 million worth of Tupperware in today's money.

This chart of phrase was beyond canny. Brownie knew her audience, wives and mothers in the post-war era who could afford to spend a little more, but felt more virtuous doing so when the exciting new product they were splurging on promised it was also the latest way to take care of their families. Soon, Brownie was selling $2 million worth of Tupperware in today's money.

She wasn't even officially affiliated with the company. But when Tupperware saw her sales figures, that changed. They offered her distribution rights for the entire state of Florida.

She wasn't even officially affiliated with the company. But when Tupperware saw her sales figures, that changed. They offered her distribution rights for the entire state of Florida.

She wasn't even officially affiliated with the company. But when Tupperware saw her sales figures, that changed. They offered her distribution rights for the entire state of Florida.

Brownie quickly set up a shop in Fort Lauderdale called Patio Parties. Not only was she selling Tupperware herself, but she was also recruiting other women, teaching them her winning sales pitches, and then sending them off to sell Tupperware too. But no one was just knocking on doors.

Brownie quickly set up a shop in Fort Lauderdale called Patio Parties. Not only was she selling Tupperware herself, but she was also recruiting other women, teaching them her winning sales pitches, and then sending them off to sell Tupperware too. But no one was just knocking on doors.

Brownie quickly set up a shop in Fort Lauderdale called Patio Parties. Not only was she selling Tupperware herself, but she was also recruiting other women, teaching them her winning sales pitches, and then sending them off to sell Tupperware too. But no one was just knocking on doors.