Willa Paskin

Brownie had developed a more compelling method, one she'd first learned about from her old company, Stanley, and then honed and improved. She had the Tupperware Party.

Brownie had developed a more compelling method, one she'd first learned about from her old company, Stanley, and then honed and improved. She had the Tupperware Party.

Brownie had developed a more compelling method, one she'd first learned about from her old company, Stanley, and then honed and improved. She had the Tupperware Party.

Watch her show the way to use Tupperware's patented seal. A Tupperware party was such a good time, it could obscure that it was also, for at least the women doing the demonstrations, work.

Watch her show the way to use Tupperware's patented seal. A Tupperware party was such a good time, it could obscure that it was also, for at least the women doing the demonstrations, work.

Watch her show the way to use Tupperware's patented seal. A Tupperware party was such a good time, it could obscure that it was also, for at least the women doing the demonstrations, work.

In the late 40s and early 50s, selling Tupperware, something that happened almost entirely in the female sphere, was a socially sanctioned way for women to bring in money, to be a part of the working world, but one in which business degrees and special training were less valuable than

In the late 40s and early 50s, selling Tupperware, something that happened almost entirely in the female sphere, was a socially sanctioned way for women to bring in money, to be a part of the working world, but one in which business degrees and special training were less valuable than

In the late 40s and early 50s, selling Tupperware, something that happened almost entirely in the female sphere, was a socially sanctioned way for women to bring in money, to be a part of the working world, but one in which business degrees and special training were less valuable than

then a wide social circle, an eye for presentation, and the personal experience, charm, and authority to recommend a product.

then a wide social circle, an eye for presentation, and the personal experience, charm, and authority to recommend a product.

then a wide social circle, an eye for presentation, and the personal experience, charm, and authority to recommend a product.

This kind of direct sales method, which is now everywhere and not always for the good, worked incredibly well. In 1951, Tupperware's owner, Earl Tupper, arranged to meet with Brownie face-to-face for the first time. Soon after, he decided that her sales strategy, the Tupperware Party, would be Tupperware's only sales strategy. Goodbye department stores. Goodbye any stores at all.

This kind of direct sales method, which is now everywhere and not always for the good, worked incredibly well. In 1951, Tupperware's owner, Earl Tupper, arranged to meet with Brownie face-to-face for the first time. Soon after, he decided that her sales strategy, the Tupperware Party, would be Tupperware's only sales strategy. Goodbye department stores. Goodbye any stores at all.

This kind of direct sales method, which is now everywhere and not always for the good, worked incredibly well. In 1951, Tupperware's owner, Earl Tupper, arranged to meet with Brownie face-to-face for the first time. Soon after, he decided that her sales strategy, the Tupperware Party, would be Tupperware's only sales strategy. Goodbye department stores. Goodbye any stores at all.

He also moved Tupperware headquarters down to Kissimmee, Florida, the state in which Brownie was already located, and gave her a promotion.

He also moved Tupperware headquarters down to Kissimmee, Florida, the state in which Brownie was already located, and gave her a promotion.

He also moved Tupperware headquarters down to Kissimmee, Florida, the state in which Brownie was already located, and gave her a promotion.

The national scaling of these home parties changed everything for Tupperware. This is Tupperware. It became an it product, a modern marvel that was the must-have item of the day. Something I initially, anyway, found a little hard to understand. It's kind of hard for me to wrap my head around the status symbolness of Tupperware because it's pedestrian and plastic and stores food.

The national scaling of these home parties changed everything for Tupperware. This is Tupperware. It became an it product, a modern marvel that was the must-have item of the day. Something I initially, anyway, found a little hard to understand. It's kind of hard for me to wrap my head around the status symbolness of Tupperware because it's pedestrian and plastic and stores food.