Willem Ave

And I think for the first time, these kind of agentic systems give sellers a natural language way to answer questions about their business, like kind of letting their curiosity run free.

And I think that's super unique in kind of a set of technologies.

So you're talking about like, hey, the interface isn't so different.

I would argue that the interface is completely different now for two reasons.

One, almost every interface in, let's say, maybe Web 2.0 world was synchronous.

You had to sit there and you had to push a button to get an action.

Now for the first time, you can have asynchronous things, right?

It can do something on your behalf and it'll check with you for approvals and making sure that I can go do that.

But I think that combined with the fact that it's a more natural, both voice and text, right?

Soon we're going to, you know, voice is really good.

And, you know, honestly, I know Siri had some struggles, but like, you know, voice is getting like really, really good as an agentic interface.

When you combine both of those and you combine just that these sellers are busy, right?

And now they can meaningfully know how their business is working and make better decisions.

What I think happens is that we see better business outcomes for these small businesses.

So there's kind of two things that we're thinking about.

One is sellers intuitively know their business far better than we do, right?

Like just honestly, right?

They wake up, they're in it every single day.

They know the things that are keeping them up at night, right?

Should I stay open an extra 30 minutes?