Willem Ave

And I think, you know, we could debate if AI is another one of those kind of seismic shifts.

I believe it is.

And I think companies that embrace

and kind of really ingrain it with both the products that they're building, but also the internal processes they have are the ones that are going to make it.

And the ones that don't, you know, might not.

Just to correct you, I don't think Square's only differentiator is hardware.

It's one of the key things.

But I want to come back to the customer, right?

These small businesses, whether you're running one location or like 10 locations, making good decisions, right, is actually like one of the hardest things about running a small business.

You just don't have a ton of time, right?

You're sweating making sure that, you know, you've got your food delivery done.

the ingredients showing up that day that your staff is showing up that day that you're doing enough on marketing to make sure that you can generate interest for your business um at the same time you know you you have access to data but it's very difficult you know to you know

investigate and interrogate that data in a meaningful way for your specific business.

So if you kind of just think about the customer, it's really the first time that, you know, the interface for accessing decisions and data is not some complicated UI with a bunch of dropdowns and buttons and charts that are A, not always, even if you

build them beautifully, like just hard to use, right?

Getting access to data across all the different dimensions of your business, right?

Sales, customers, et cetera.

And then, you know, the intuitive thing about like, okay, I want to look at, you know, my sales on a rainy day versus not a rainy day.

over the past summer, there's a pretty complex questions or like, how are my tips different on rainy days versus not?

Right.