Willem Ave

And then now tap to pay is really blowing up, right?

So if you get started, you can just click a button, get registered with Apple or Google.

And easily just, boop, take a payment.

And we're seeing a huge amount of adoption, particularly in the smaller sellers that value portability and value being able to take payments easily.

As far as an open ecosystem, ecosystems evolve.

And I think it's important to realize that and be able to lead through those changes.

Not as much as you'd think, right?

I mean, it's in Apple's best interest, I believe, to provide APIs and accessibility to let kind of sellers, people use products on their devices.

Apple's in a lot of news around a lot of other things that they're doing with the app store.

On the business side of software and the business side of payments, we haven't really felt kind of a lot of those constraints.

And Apple's a fantastic partner of ours as we continue to innovate.

So when, when you talk to sellers and you listen to the challenges that they have, you know, running a small business is one of the hardest things ever, right?

These are the true definition of entrepreneurs, right?

You're putting your livelihood on the line many times to start something that you're passionate about and they kind of reach for software and technology to help them run their business.

Right?

So in the beginning, it's just an idea, right?

I want to sell something, right?

And you get started small and you start, start taking payments.

very quickly you struggle with, okay, I need to manage my inventory better or I need to hire my first staff member.

manage schedules and manage payouts and all those other good things.