Willem Ave

And the idea with Square and the kind of ecosystem that we've built is that every step along that journey should feel simple.

And then as you keep getting larger and larger, we want to kind of constrain the complexity so that it stays easy to use our software.

And that's an incredibly hard product and design process.

But that's where we've kind of built our ecosystem organically rather than via acquisitions and kind of other strategies that companies grow.

Because then we can maintain a bar for how sellers use these products, how they discover them.

I think that's really important to be able to kind of grow with the seller.

The one thing we say at Square is like, you know, a seller should never outgrow Square.

Right.

And that means we need to meet them where they are with all these different capabilities.

You're right.

It starts with just payments have to be good, right?

Payments aren't good, fast, et cetera.

Then like nothing else matters.

But as you get larger and larger, most of the problems, you know, one or two location seller faces staffing, you know, can I get folks to show up on time?

How do I manage my staff schedule so that staff are happy?

How can I manage my vendors and all the other costs of goods sold as we know?

Costs are going up across almost every dimension in the industry.

So the problems keep happening, right?

And I kind of truly believe that you want to democratize technology, right?

You want to take technology, and this is really relevant in the AI space.