Willem Ave

So a single shared roadmap.

If you have a single shared roadmap with clear DRIs for each of the areas, it makes a lot of these decisions a lot clearer.

Because you can be like, this is more important than this, and then we can staff appropriately.

I think that's one.

I think two, though, it's also really important to make sure that the teams and the squads are stable.

at kind of the kind of ground level that they're building they have autonomy mastery purpose they can go kind of go build the things for customers and you kind of need to synthesize both kind of uh stability at the squad team level with kind of top-down strategic prioritization that's kind of happened and i think that's been the biggest change and benefit from going from a divisional business unit structure to a functional structure

is that alignment is super, super important in a large organization, right?

And if you create kind of different, effectively different mini startups or kind of product areas, which happens in a divisional org, then like, yes, you can kind of go fast in each of those directions, but you're usually going fast in like 14 different directions, right?

Versus going fast and making trade-offs and being able to build together and kind of build something really incredible.

So not everything has to harmonize at like exactly the same strategy or exactly the same things that we're working on.

It's more that when you functionalize a company, you can also make sure that each discipline is operating kind of at the highest, highest levels, right?

So both from a performance perspective, but also an accountability perspective.

I think that's one of the key points.

It's not like we're trading off people necessarily between title and Square all the time.

It's

Title as a team, Square as a team, Cash App as a team, et cetera.

And at the margins, we might make prioritization trade-offs.

But in the broad strokes, that's, you know, kind of we have our strategies and we go execute on them.

All right, this is a little white reader we talked about earlier, right?

This is kind of solely focused on growing, kind of helping sellers make any sale.