Willem Ave

So we want to enable

our app marketplace and kind of our kind of developers, partners to be able to build on top of Square and extend capabilities that work well for them.

And then that gives both sellers choice, right?

We never want to hold data hostage.

We never want to do those things because ultimately we want to help sellers run the best business.

And if that means using a third party for some part of that, then we need to enable that.

Yeah, so Block is the kind of company that has a bunch of brands in it.

I'm responsible for the Square brand from a product perspective.

We obviously have like sibling teams, our sister teams in Cash App, et cetera.

We functionalized the entire company earlier this year, actually late last year.

And it was a big change, right?

Before we had kind of a divisional GM business unit.

kind of organization and we went to a purely functional.

So there's engineering product design kind of at the highest levels.

And then within that kind of brand focused teams that think about the different areas.

Jack is an incredible leader and spends time with each of our brands, kind of both guiding kind of really the strategy, but also feedback on, you know, fit form and kind of the actual products and the pixels that we're building.

So it's kind of been great to work together with him a lot closer over the past kind of year and couple months after we've turned into a more functional org.

Yeah, Afterpay, et cetera.

There's a single engineering org.

My thesis for teams and prioritization is one, when we functionalize the company, we created a single set of priorities.