Willem Ave

You can't offer infinite flexibility, right?

I think it's important for any software product to provide guardrails to a certain degree and take opinions because...

you know, a lot of, you know, if you don't, it could just end up in like a super complicated kind of cockpit of knobs and levers and kind of forms and buttons that are really hard to use and understand.

Yeah, that's the art and kind of mainly the art of building great products.

It's one of the reasons why Square and Block as a company is a very design-led organization.

I think design in its kind of most simplest form is kind of helping understand the core needs and building solutions and designing solutions to help solve those needs.

And I think time and time again, I'm always surprised and delighted by the creativity that comes out of basically a design team and org working closely with engineering to craft these experiences.

I think if you have too much of a top-down view of exactly what you want to build,

I think that A, limits the creative process.

And almost every time in my experience, it limits the end result of what you're trying to build.

I think it's like an interesting thing to reflect on about different companies have taken different strategies, right?

Like very top-down requirements-based approaches versus more, I would say, bottoms-up creative kind of approaches and kind of the different results that happen because of it.

This is one of the benefits for Square's open platform.

So at the end of the day, like if you're a very small seller, you kind of just want to adopt all the features and products within Square mainly, right?

Marketing, loyalty, you know, everything really.

And then as you start to get larger and larger, you want to pull in either tools that you want to use, right?

So you

for whatever reason, it's a best in breed, you know, barbershop loyalty program or whatever.

And our open platform and open partnership strategy really helps sellers pick and choose the parts of Square that help them run their business best.

And I think there's a continuum, right?