William H. Macy

Yeah.

I think, what can you do but support them?

I mean, half my friends drink too much.

The other half of my friends don't drink enough.

Yeah.

Well, you know what?

Everybody turns 40 at some point, and the Zers and the Xers are going to turn 40, and they're going to look around and look in the mirror, and they're going to go to a bar.

Hopefully.

And it's purple gin.

Yeah, well, I think the thing to do, getting back to them, is...

We're trying to say drink less, good for you, but drink better.

There you go.

I like that.

And everything we make comes from Colorado, with the exception of the gin, of course.

But every other ingredient is within 100 miles of us.

We know that farmers now for...

over a decade same farmers over and over everything's made in our distillery it's a nice looking distillery we've got these huge christian carl stills they are magnificent i love a still the german still and um wow look at that look at that that's the real deal look at those potatoes baby yeah i just visited the guy that grows our potatoes it's

There's eight potatoes or eight pounds of potatoes in every bottle of vodka.

It's 100% potato vodka.

Wow.