William Neill

And he kicked off sort of the start of it with saying he's going to build this tool for families to create wish lists for their kids. And he's got three young kids. It's really frustrating as a parent when you're trying to raise your kids with things around them that

you want them to have around them sewing toys or gifts and things like that and you get a lot of plastic crap as a parent it's a thing you're trying to reduce the amount of plastic that you just can't recycle or put anywhere or just it's just literally like plastic crazies trying to just reduce that kind of gifting disconnect between friends of the family or whoever's doing things for birthday parties and stuff so anyway we lex actually started building this tool with his wife

you want them to have around them sewing toys or gifts and things like that and you get a lot of plastic crap as a parent it's a thing you're trying to reduce the amount of plastic that you just can't recycle or put anywhere or just it's just literally like plastic crazies trying to just reduce that kind of gifting disconnect between friends of the family or whoever's doing things for birthday parties and stuff so anyway we lex actually started building this tool with his wife

you want them to have around them sewing toys or gifts and things like that and you get a lot of plastic crap as a parent it's a thing you're trying to reduce the amount of plastic that you just can't recycle or put anywhere or just it's just literally like plastic crazies trying to just reduce that kind of gifting disconnect between friends of the family or whoever's doing things for birthday parties and stuff so anyway we lex actually started building this tool with his wife

called Kinderlist and I came in after that's built and maybe three or four months worth and jumped in as like a CTO role to help them out building up the rest of the platform. We'd got a platform out, got it live, had a good maybe 10 something thousand users and then COVID hit and all these people suddenly were at home and couldn't really mix and mingle.

called Kinderlist and I came in after that's built and maybe three or four months worth and jumped in as like a CTO role to help them out building up the rest of the platform. We'd got a platform out, got it live, had a good maybe 10 something thousand users and then COVID hit and all these people suddenly were at home and couldn't really mix and mingle.

called Kinderlist and I came in after that's built and maybe three or four months worth and jumped in as like a CTO role to help them out building up the rest of the platform. We'd got a platform out, got it live, had a good maybe 10 something thousand users and then COVID hit and all these people suddenly were at home and couldn't really mix and mingle.

People started to use our tool for a whole bunch of other stuff than what we anticipated they'd use it for. We had people adding their household supplies, their wish list for when I get out of COVID, I'm going to go and buy this thing because it's going to be my release from the house kind of stuff.

People started to use our tool for a whole bunch of other stuff than what we anticipated they'd use it for. We had people adding their household supplies, their wish list for when I get out of COVID, I'm going to go and buy this thing because it's going to be my release from the house kind of stuff.

People started to use our tool for a whole bunch of other stuff than what we anticipated they'd use it for. We had people adding their household supplies, their wish list for when I get out of COVID, I'm going to go and buy this thing because it's going to be my release from the house kind of stuff.

Or it was literally people just going, I'm sick of staring at this wall in my house for days on days. I'm going to have to do something and remodel this place. So they were buying paint, they were buying furniture, they were buying all kinds of things. And it was totally unrelated to kids. Of course, we're looking at this going, surely there's an opportunity here to do something.

Or it was literally people just going, I'm sick of staring at this wall in my house for days on days. I'm going to have to do something and remodel this place. So they were buying paint, they were buying furniture, they were buying all kinds of things. And it was totally unrelated to kids. Of course, we're looking at this going, surely there's an opportunity here to do something.

Or it was literally people just going, I'm sick of staring at this wall in my house for days on days. I'm going to have to do something and remodel this place. So they were buying paint, they were buying furniture, they were buying all kinds of things. And it was totally unrelated to kids. Of course, we're looking at this going, surely there's an opportunity here to do something.

If people want to buy a three-seater sofa for five or six thousand pounds, why not clip the ticket? For sure, there's got to be something here we can do that helps people to find the stuff they're looking for, make that decision about, yeah, this is actually something I want.

If people want to buy a three-seater sofa for five or six thousand pounds, why not clip the ticket? For sure, there's got to be something here we can do that helps people to find the stuff they're looking for, make that decision about, yeah, this is actually something I want.

If people want to buy a three-seater sofa for five or six thousand pounds, why not clip the ticket? For sure, there's got to be something here we can do that helps people to find the stuff they're looking for, make that decision about, yeah, this is actually something I want.

And then, I guess, three, find a way of making the introduction so that actually people get a good deal on the thing that they're looking for.

And then, I guess, three, find a way of making the introduction so that actually people get a good deal on the thing that they're looking for.

And then, I guess, three, find a way of making the introduction so that actually people get a good deal on the thing that they're looking for.

Yeah, we built a really quick MVP in two weeks. We hired a guy from Central Europe to help us build that in native code. I think it was Objective-C at the time and Kotlin. And the MVP was purely just to get a sense of what's it like to save a link from a browser to an app and store it and then represent it, the UX around the saving process was really key.