William Neill

There's a lot of really interesting stuff to do in the space. When you come back to the sort of nuts and bolts of what that's actually all about, it's about saving what we like to think about internally as purchase intent. And there's this kind of simple way of saying that. It's like you've got something that you have your eye on that you aspire to have or buy.

There's a lot of really interesting stuff to do in the space. When you come back to the sort of nuts and bolts of what that's actually all about, it's about saving what we like to think about internally as purchase intent. And there's this kind of simple way of saying that. It's like you've got something that you have your eye on that you aspire to have or buy.

What's the least friction to get you to have that thing? Our job at Basket is to essentially build a really good funnel or process that helps you as a user to have more of the things or better of the things that you really want to have around you in your life. I think more is actually a bit of a challenging word because I use it in the sense of like quality things rather than just more stuff.

What's the least friction to get you to have that thing? Our job at Basket is to essentially build a really good funnel or process that helps you as a user to have more of the things or better of the things that you really want to have around you in your life. I think more is actually a bit of a challenging word because I use it in the sense of like quality things rather than just more stuff.

What's the least friction to get you to have that thing? Our job at Basket is to essentially build a really good funnel or process that helps you as a user to have more of the things or better of the things that you really want to have around you in your life. I think more is actually a bit of a challenging word because I use it in the sense of like quality things rather than just more stuff.

So yeah, a lot of our product now and our future is focused on how do we break down a lot of that friction that still exists in researching, finding products that you like. There's the recommendation side of things.

So yeah, a lot of our product now and our future is focused on how do we break down a lot of that friction that still exists in researching, finding products that you like. There's the recommendation side of things.

So yeah, a lot of our product now and our future is focused on how do we break down a lot of that friction that still exists in researching, finding products that you like. There's the recommendation side of things.

There's the inspiration, discovery mechanisms of e-commerce, aggregating a lot of that into one place, making Basket a source of not only inspiration that you're finding individually, but that you're finding with your friends. And it's that kind of collaborative shopping.

There's the inspiration, discovery mechanisms of e-commerce, aggregating a lot of that into one place, making Basket a source of not only inspiration that you're finding individually, but that you're finding with your friends. And it's that kind of collaborative shopping.

There's the inspiration, discovery mechanisms of e-commerce, aggregating a lot of that into one place, making Basket a source of not only inspiration that you're finding individually, but that you're finding with your friends. And it's that kind of collaborative shopping.

If you could take Figma and think about the way that design has evolved with a designer in a laptop's like isolated environment to now being this kind of like multi-user collaborative kind of space. So how do we bring that kind of sense of collaboration and stuff to the fore and make that really exciting? Building out ways that we can work better with the operating systems that exist.

If you could take Figma and think about the way that design has evolved with a designer in a laptop's like isolated environment to now being this kind of like multi-user collaborative kind of space. So how do we bring that kind of sense of collaboration and stuff to the fore and make that really exciting? Building out ways that we can work better with the operating systems that exist.

If you could take Figma and think about the way that design has evolved with a designer in a laptop's like isolated environment to now being this kind of like multi-user collaborative kind of space. So how do we bring that kind of sense of collaboration and stuff to the fore and make that really exciting? Building out ways that we can work better with the operating systems that exist.

So looking at what Apple's doing with a lot of their product direction and saying we want to be on that journey and how do we basically support that ecosystem? Same with Android and looking at that and also web. We've got multi-platforms where we're looking at just basically deeper integrations with those to make shopping more seamless.

So looking at what Apple's doing with a lot of their product direction and saying we want to be on that journey and how do we basically support that ecosystem? Same with Android and looking at that and also web. We've got multi-platforms where we're looking at just basically deeper integrations with those to make shopping more seamless.

So looking at what Apple's doing with a lot of their product direction and saying we want to be on that journey and how do we basically support that ecosystem? Same with Android and looking at that and also web. We've got multi-platforms where we're looking at just basically deeper integrations with those to make shopping more seamless.

For me, it's not really like one person or something, but I think it's probably people in my life that draw energy and ideas from. I would love to say something around some author or someone famous that inspires me, but the reality is not really. I think I look up to those people who consciously try to make a difference in the world that they can influence, the platform they've got to do that on.

For me, it's not really like one person or something, but I think it's probably people in my life that draw energy and ideas from. I would love to say something around some author or someone famous that inspires me, but the reality is not really. I think I look up to those people who consciously try to make a difference in the world that they can influence, the platform they've got to do that on.

For me, it's not really like one person or something, but I think it's probably people in my life that draw energy and ideas from. I would love to say something around some author or someone famous that inspires me, but the reality is not really. I think I look up to those people who consciously try to make a difference in the world that they can influence, the platform they've got to do that on.