Winston Weinberg

And so what people want to do is they want to start making improvements so that third party can see it immediately.

So they'll start doing the meetings because every time you do that meeting, you get a pat on the back from your VC or someone that says, good job, you did that meeting, you're progressing.

the alternative is you ignore everyone and everyone thinks it's getting worse and worse and worse and worse and worse and you go fix the issue that's actually an issue and then in two quarters or six months all of a sudden the company's doing really well and that's just so hard to do like that is you face so much pressure as a founder that it's really hard to do until you've kind of proven yourself and

what i've found is a lot of the best founders that i look up to they've had tons of moments where the entire outside world is like go do this thing go do this thing you need to improve something and they just put blinders on and they completely ignore everyone and they go do the hard thing that they know is actually going to fix the problem long term and then six months later or a year later i mean hell sometimes it's 10 years later

They're right.

And I think that that's the reason people have a really hard time saying no is because you get instant gratification from making progress in the way that people think progress is made.

You don't get instant gratification from being like, I think you're wrong.

And I know the business better than you do.

And really, I need to go do this other thing.

But that's going to take me six months to prove you wrong.

That takes a lot of conviction and a lot of discipline to be able to do that.

So determine if something's a one-way or two-way door immediately.

Like that's the first thing, right?

With the idea that baseline 99.9% of things is a two-way door.

The second thing is go back to what is your number one priority right now.

Like what is your P0, right?

And based off of what your P0 is, does this help the P0?

Does this hurt the P0?

Or is this irrelevant to the P0?

Why that's important is if it's irrelevant to the P0, it doesn't matter that much what decision you make.