Winston Weinberg

So I'll basically be like, like, I know who I want to lead the next fundraise.

My point here is we almost every single time we probably could have gotten much higher valuations than we took.

And instead we chose the best investors and the ones that I trusted and personally wanted to work with.

I think the main thing about fundraising is you should always think of it as start it six months ahead of time and you will do much less work than if you actually go out and do the process.

So what I mean by this is, and I learned this from some other founders who are really good at this, is what they do is they try to basically get folks to come in for a couple million dollars, like just like one or two, and you give them information rights.

So you say, here, we're going to tell you how we're doing.

And what you do with that is now they can check on the business, right?

And the most important thing, at least that I have found, I think VCs care about this the most, and hopefully they do, because it would be a good thing if they do.

I'll tell you.

Is trusting that when the founder says something's going to happen, it's going to happen.

And if you do that over enough times, hopefully VCs really trust you.

And so going back to that strategy, if you let them invest a little bit in the beginning,

And then you say, hey, in three months, we're going to do X, Y, Z. And then you say, in six months, we're going to do X, Y, Z. And then in nine months, we're going to do this.

And at the end of the year, this is what's going to happen.

And if those things come true, they start to really trust you and they start to believe you.

And then when you go out to do that fundraising process, it can happen in 12 hours.

You don't need to make tons of materials.

You don't need to go out and do this massive, massive process.

The problem with this is you're then not optimizing price.

So that is assuming that you are not trying to optimize price.