Wolfgang Hammer

And the sales pitch didn't work to the C-level.

It was because they had not changed the framework, the subjective personal philosophy.

The C-level has a very different worldview of what's happening in company than the line manager.

And we worked on it and it was like magic.

It was like magic.

All of a sudden, closing huge national deals with huge companies because they understood the psychology of the C-level managers.

I think it's easy to forget that you're dealing with human beings who have a human experience at the same time as having a professional experience.

And Story is really good at seeing these two layers at the same time.

There's a subjective experience that a human being has, and then there's the professional experience on top of it.

And I think you want to combine these two and understand you're dealing with human beings first and foremost.

And I think the greatest founders and the greatest builders understand this instinctively.

Yeah, I always ran these sort of mid-sized places.

I never ran a Warner Brothers type place simply because they don't make the kinds of movies I'm particularly good at or interested in.

At the same time, it's a very specific skill set to run the big ones.

So I ran the mid-sized ones.

I think it has to do with being able to communicate in different worlds, which is actually quite difficult because you have to speak the language of filmmakers who live in their own world.

And then you have to speak the language of corporate

Because they're reporting requirements, business requirements.

You have to speak the language of marketing and sales.

You're in these different worlds.